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Kim Kardashian was left humiliated tonight when she was doused with flour on the red-carpet.
The 30-year-old reality star was covered in the white powder after an unidentified Asian woman pelted her with the powdery substance at an event where Kim was promoting her new perfume line True Refection at The London Hotel in West Hollywood.
Kim was dressed-to-the-nines upon her arrival, wearing a black blazer, leather trousers and a bright blue blouse.
Pelted: Kim Kardashian was doused with flour this evening when an unidentified woman threw cooking flour at her whilst she was on the red-carpet for an event to promote her new perfume line
Moments before the ambush: Kim arrived at the event looking stunning wearing a black blazer, leather trousers and a bright blue blouse
Kim's whole back and hair was covered in the substance, which was later determined as cooking flour, according to TMZ.
The website reports that after the attack, Kim, who arrived at the hotel with her mother Kris Jenner, was ushered into a private room where she removed her doused jacket and brushed the flour off the rest of her outfit and long brunette locks.
The reality starlet opted to go back to the event following the fracas, and the assailant was arrested by police who were called to the scene, according to the website.
The fire department was also called to the scene to inspect the substance, which they determined as cooking flour.
Shock horror: A publicist on the red-carpet gasps in shock as Kim's whole back and head is covered with the powdery substance
Before and After the incident
After she returned to the event Kim laughed off the ordeal and even made a joke in light of the incident.
'That probably is the craziest, unexpected, weird thing that ever happened to me,' she told E! Online.
'Like I said to my makeup artist, I wanted more powder and that's a whole lot of translucent powder right there.'
In shock: Kim is left in shock as she is hit by the powder, as her mother Kris is seen posing in the background
Meanwhile her mother Kris told the website: 'If anybody comes at me with something, call security.'
According to E! Online, the woman ran off after she threw the flour, but didn't get very far when Kim's representation intercepted her and held onto her before security took over.
Kim has not pressed charges over the incident and the unidentified woman has been released, according to a press release from the Los Angeles County Sheriff's Department.
Helping hand: Kim was escorted off the red-carpet by a security guard
Moments before the assailant launched their attack, Kim was blissfully unaware of what was to come, happily posing for pictures and doing interviews with the press.
The attack may have quite possibly have come from a protester opposing Kim's love affair with fur.
In November Kim was the target of a PETA campaign.
Calm before the storm: Moments before the assailant launched their attack, Kim was blissfully unaware of what was to come, happily posing for pictures and doing interviews with the press
Doing what she does best: Kim posed and smiled for the plethora of cameras on hand at the event
Jovial: Kim was having a ball on the red-carpet prior to the ordeal joking around with photographers
The animal rights group posted a billboard in Los Angeles that featured a photo of the curvy star wearing a fur-trimmed jacket.
A picture of two foxes was included, along with the caption: 'Kim: These babies miss their mother. Is she on your back?'
The attack comes just a few months after somebody flour bombed Kim's best friend Jonathan Cheban in New York City while he was walking with Kim near her boutique Dash last December.
Support: Kim was accompanied to the event by her mother Kris Jenner
Immaculate: Kim's make-up and brunette locks were groomed to perfection before she got hit
The unidentified person threw the flour in Cheban's face yelling: 'This is for Kris Humphries!'
Cheban and Kim ex-husband Humphries had a notoriously rocky relationship, which was played out on Kim's reality show: Kim and Kourtney Take New York.
'I think it's pathetic that someone would go to this length to show their support for someone,' Cheban told Us Weekly following the ordeal. 'With fans like that, who needs enemies?'
The aftermath: White powder can be seen covering the red-carpet following the ordeal
Cleaning up the mess: A hotel worker was seen vacuuming up the flour as the red-carpet cleared
Humphries representation also released a statement at the time, denying that Humphries had any involvement.
'(He) would never condone hateful and unacceptable behavior like that to anyone, in any situation,' it said.
Kim and Humphries notoriously split last year after just 72 hours of marriage.
Fracas: Police officers gather in the lobby of The London after arriving shortly after the ordeal
Incarcerated: The woman who allegedly threw the white powder on Kim was arrested and taken away by police
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2119092/Kim-Kardashian-doused-white-powder-red-carpet-unidentified-woman-pelts-cooking-flour.html#ixzz1pvNbrfaD
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