She is known for her ample cleavage, which has even won awards in the past.
So it was no surprise that Holly Willoughby made sure her chest was once again on show as she took to the red carpet on Sunday evening at the TV Baftas at the Royal Festival Hall in London.
Looking less of a day time TV host and more of an old school Hollywood actress, the 32-year-old turned heads as she shone in her eye-catching red Valentino gown.
Stunning: Holly Willoughby looked red hot on the red carpet at the TV Bafta's on Sunday evening
And shunning her a typical neck-line Holly opted for a one shouldered dress with ruched detailing around the centre.
Showing off her famous curves the detailing meant her waist line was highlighted while a thigh high split showed off her slim pins.
In keeping with the feel of her dress, the This Morning host wore her blonde hair, which was recently voted the second most coveted in the UK, in a simple up do with a number of loose curls falling from the front to frame her face.
Different style: While the dress wasn't like one she normally wears, it looked great on her figure
Floor length: Holly's gown fell to the floor and featured a thigh high split that showed off her slim legs
And because her hair was up Holly could make the most of her neckline and did so by wearing a large silver necklace, with a matching bracelet.
Giving herself a little extra height she wore a pair of high black velvet platform heels.
To complete her glamorous look she painted her nails red, added a dash of matching lipstick, and wore plenty of dark eyeliner.
Having fun: As per usual Holly was more than happy to mess about on the red carpet with a Dalek
Kiss: Holly leaned in to give the Doctor Who prop a big kiss as she made her way along the red carpet
Looking in a great mood Holly happily posed for pictures on the red carpet, cracking her famous smile.
The TV star was on hand at the ceremony to present the award for Best Reality or Constructed Factual.
The prize went to Made In Chelsea, which no doubt delighted Holly as she has made no secret of the fact she is a big fan of one of their stars – Francis Boulle.
Windy: Holly was just one of the stars who struggled with the wind as she posed for pictures
Prize giver: Holly presented the award for Best Reality or Constructed Factual at the ceremony
She recently tweeted a picture of herself having a drink with the posh star, writing: ‘Believe! Its happened..me and @francisboulle... #happy.’
Fortunately for Holly she got to chance to hang out with Francis once more after presenting him and his castmates with the coveted prize.
Francis was joined on stage by Spencer Matthews, Lucy Watson, Louise Thompson, Jaime Laing, Binky Felstead, Andy Jordan and Millie Mackintosh to pick up the award.
Made In Chelsea beat off competition from the likes of The Audience, I'm A Celebrity... Get Me Out Of Here and The Young Apprentice.
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2323542/TV-Baftas-2013-Holly-Willoughby-flashes-famous-cleavage-oozes-old-Hollywood-glamour-red-gown-TV-Baftas.html#ixzz2TFsEvnH8
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