Beyoncé has always said there are two sides to her personality - the sweet girl next door and her provocative alter ego Sasha Fierce.
And now she has split herself in a dazzling new advert for clothing giant H&M - going from innocent blonde to seductive brunette.
In fact, the 31-year-old Crazy In Love singer looks almost unrecognisable with her jet black hair in the minute-long promotional video.
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Simply stunning: Beyoncé looks amazing in the fringe detail bikini from H & M
Filmed in the Bahamas, the gorgeous star looks perfect in a selection of bikinis and incredible dresses as she provocatively dances on the crisp white sands.
Aside from moving around to her new single Standing On The Sun, Beyoncé, who is performing as Mrs Carter in the video, writhes around in the crystal clear water in a clinging blue dress which shows off her incredibly muscly physique to perfection.
Her jet black hair serves to highlight her bright hazel eyes and the singer looks slimmer than ever in the advert.
Is that you? The Crazy In Love singer debuted her new single in the video - and goes from blonde to brunette in the 1 minute clip
Looking great: Beyoncé writhes around on the dancefloor
Gorgeous: Beyoncé as a blonde, she models a series of bikinis in the advert
With a trim stomach and toned legs it is hard to believe the Single Ladies singer gave birth in January last year.
And it is certain that the star will approve of the video, unlike pictures of her Superbowl appearance.
The outspoken mother of Blue Ivy has banned press photographers from her Mrs Carter Show World Tour in an apparent attempt to prevent the release of unflattering pictures.
Wild: Beyoncé looks perfect in the video - quite the difference to her Super Bowl shots
The singer performs under her married name, the lyrics to her song include: 'Can you feel the heat on my skin / Can you feel my loving / You and me, we're standing on the sun.'
Sasha Fierce: The Single Ladies singer models a swirling beach dress
Beach ready: Beyoncé doesn't shy away from getting dirty during the filming
No photo credentials are to be granted for her concerts, her UK publicist has confirmed, and instead she's hired her own snapper, Frank Micelotta, to capture her in action - and her best angles.
Fstoppers.com revealed Beyonce's company Parkwood Entertainment is only giving out three to five pre-approved images shot to media after the show.
The photography ban comes after it was widely reported back in February that the singer's publicist had asked agencies or websites to remove 'unflattering' photos of Beyonce during the energetic performance at the Super Bowl.
Vixen: With her jet black hair Beyoncé is instantly transformed into a smouldering beach goddess
She can move! Beyoncé writhes about in the crystal clear waters in a clinging blue dress
Worship me! It doesn't get much hotter than the singer and some flames
Smouldering: The mother-of-one looks almost Egyptian with her dark locks and black dress
Beautiful: The mother-of-one looks markedly different with her long luscious dark locks
After publishing the shots, Beyoncé’s US publicist wrote to one website 'Respectfully asking' them to 'change' their article. 'I am certain you will be able to find some better photos,' she wrote.
However, bloggers fear that the move by the diva's camp may backfire, with publications and websites instead buying in pictures from fans and amateurs.
'They thought by not letting photographers in, they will have full control over the photos shown in the media,' F-Stoppers blogger Noam Galai writes.
'Huge mistake. Now not only is the mainstream media showing unflattering photos of her, they are showing bad-quality unflattering photos of her.'
It's a hard life! Beyoncé makes filming in the Bahamas look easy
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2314568/Bikini-clad-Beyonc-dazzles-seductive-new-video-H-M.html#ixzz2RZE00rFB
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