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Rosie Huntington-Whiteley is to make her design debut with an exclusive collection of lingerie for Marks & Spencer, it was announced today.
Called Rosie For Autograph, the Twenties-inspired line will form part of the successful Autograph range and will launch into store in September.
Rosie said today that she was 'excited' to be working with Marks & Spencer on the range.
'M&S is an iconic British brand, adored by many, so I'm very excited to be launching my debut lingerie line with them,' she said.
Pretty: The Rosie For Autograph collection, to be released in September, will have a subtle, muted palette and a Twenties feel
'I thoroughly enjoyed collaborating with the design team to create my dream collection, and I'm looking forward to a fun and creative time ahead.'
M&S said they were delighted to have 25-year-old Rosie, who has been one of the stars of the store's campaigns for the past two seasons, work with them from the design side.
Kate Bostock, Executive Director of Clothing for M&S said: 'We are so pleased to have Rosie on board to design her first collection for us,' she said. She really understands beautiful lingerie and what works on the body.
'With all her modelling experience she has great eye for colour and style which, coupled with our extensive knowledge in lingerie design and technique, is a winning formula that we can’t wait to share with our customers.'
Golden girl: Rosie, who has been working as a model with M&S for the past two seasons, recently starred with Ryan Reynolds in the successful television campaign for Autograph
The Rosie for Autograph collection is set to be a pretty boudoir collection of 33 pieces, including luxurious silk lingerie sets, camisole and French knicker sets, a teddy and a kimono robe.
Prints come in the form of pretty roses in soft tones of pink and shell, and 'deco-inspired' detailing is drawn from Twenties glamour.
It is yet another coup for M&S, who just last week hit the headlines when the choice pieces from the newly launched clothing collection designed by Twiggy sold out almost immediately.
Inspiration: Rosie says she drew on her wealth of experience as a lingerie model - she has walked the runway for Victoria's Secret - to help her design the range
And now the Autograph collection, widely regarded as the fashion-forward jewel in the crown of the high street store, will no doubt benefit further from this collaboration.
Steven Sharp, Executive Marketing Director for M&S is predicting the collection will be a hit.
'Following the resounding success of the Autograph advertising campaign [starring Rosie and Ryan Reynolds] we see this collection as a natural progression of our relationship with Rosie,' he said.
'Her designs completely embody the essence of Autograph and I am sure her collection will be extremely popular.'
Finely honed: Rosie's sensational figure is the result of excellent genes.. and regular training sessions at top London gym Bodyism, where she attends sessions with trainer James Duigan (Twitter @jamesduigan)
Read more: http://www.dailymail.co.uk/femail/article-2137888/Rosie-Huntington-Whiteley-design-Twenties-inspired-lingerie-line-M-S.html#ixzz1thMzyfCV
Rosie Huntington-Whiteley is to make her design debut with an exclusive collection of lingerie for Marks & Spencer, it was announced today.
Called Rosie For Autograph, the Twenties-inspired line will form part of the successful Autograph range and will launch into store in September.
Rosie said today that she was 'excited' to be working with Marks & Spencer on the range.
'M&S is an iconic British brand, adored by many, so I'm very excited to be launching my debut lingerie line with them,' she said.
'I thoroughly enjoyed collaborating with the design team to create my dream collection, and I'm looking forward to a fun and creative time ahead.'
M&S said they were delighted to have 25-year-old Rosie, who has been one of the stars of the store's campaigns for the past two seasons, work with them from the design side.
Kate Bostock, Executive Director of Clothing for M&S said: 'We are so pleased to have Rosie on board to design her first collection for us,' she said. She really understands beautiful lingerie and what works on the body.
'With all her modelling experience she has great eye for colour and style which, coupled with our extensive knowledge in lingerie design and technique, is a winning formula that we can’t wait to share with our customers.'
The Rosie for Autograph collection is set to be a pretty boudoir collection of 33 pieces, including luxurious silk lingerie sets, camisole and French knicker sets, a teddy and a kimono robe.
Prints come in the form of pretty roses in soft tones of pink and shell, and 'deco-inspired' detailing is drawn from Twenties glamour.
It is yet another coup for M&S, who just last week hit the headlines when the choice pieces from the newly launched clothing collection designed by Twiggy sold out almost immediately.
And now the Autograph collection, widely regarded as the fashion-forward jewel in the crown of the high street store, will no doubt benefit further from this collaboration.
Steven Sharp, Executive Marketing Director for M&S is predicting the collection will be a hit.
'Following the resounding success of the Autograph advertising campaign [starring Rosie and Ryan Reynolds] we see this collection as a natural progression of our relationship with Rosie,' he said.
'Her designs completely embody the essence of Autograph and I am sure her collection will be extremely popular.'
Read more: http://www.dailymail.co.uk/femail/article-2137888/Rosie-Huntington-Whiteley-design-Twenties-inspired-lingerie-line-M-S.html#ixzz1thMzyfCV
