Yet it is attracting a whole new audience of red-blooded males – thanks to presenter Susanna Reid.
Her increasingly racy choice of outfits has ensured a huge following for the curvaceous mother of three on Twitter and YouTube.
Short skirts and plunging necklines are now wardrobe staples for Miss Reid, who is 41 today. And she is clearly delighted with the reaction they provoke. ‘It is always fantastic when people think you look good on air because frankly that is part of the job,’ she told the Mail.
YouTube favourite: Susanna in a mauve creation on December 9 (left) and on Breakfast on September 30
Fanbase: Susanna Reid on July 8 (left) and September 9 (right). She has built up an impressive following on YouTube and Twitter thanks to her raunchy look
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