Models brave the cold to show off Asda's Christmas lingerie range

Christmas came early for Londoners on Tuesday as four models catwalked around the London Eye showcasing a selection of glamorous Christmas lingerie.

While others wrapped up against the cold, the four brave beauties made the very most of the bright sunshine by stepping out in red, black and grey leopard print bras and french knickers.

They were promoting George at Asda's latest lingerie range - released just in time for last-minute Christmas shoppers.

Making the very most of the sunshine: These four beauties were promoting George at Asda's latest lingerie range - released just in time for last-minute Christmas shoppers

Looking lovely: Asda's aim was not only to provide men with some Christmas present inspiration, but also to give some light relief and Christmas cheer to people taking a break during a busy working day

'We hope the city enjoyed the view': While others were wrapped up against the cold, the four models hid the fact that it was chilly behind their wide smiles

Festive favourites: There were telltale signs that the girls were wearing nude tights, but who could blame them?