The X Factor: Reality show reject James Michael turns to modelling

James Michael

may not have impressed X Factor judge Gary Barlow but it seems the fashion world has become quite taken with him.

The former reality TV contestant, who was sent home just one week into the live shows, stars in the new MrPorter.com campaign.

The retail site, launched in February, is the younger brother of online shopping Mecca Net-a-Porter.

Model behaviour: James Michael, modelling a Dolce & Gabbana jumper, stars in the new campaign for MrPorter.com

Busy bee: The singer took time out from touring and recording his own songs

Popular boy: The singer has amassed 43,000 on Twitter

Little brother: Mr Porter, a retail website for men, launched in February